JoAnn's Visual Merchandising

Challenge

There are so many beautiful products out there, that new ideas can be a challenge. Large chain stores count on various design sources to get a variety of ideas. In this case JO-ANN's was looking for new candle line concepts as well as merchandising displays on how individual candles could be displayed.

 

Solution

In collaboration with a manufacturing company, I designed this candle line to reflect a modern rustic candle line including individual candles and candle holders, color and material selection, as well as a planogram of various candle displays.