flyer/design/layout

Challenge

Mitsubishi Electric is a manufacturing company headquartered in Japan. Their in-house team in California, needed a professionally created invitation to encourage employees to attend professional training in the areas of communication, and relationship building. In-house communication can easily get lost and pushed aside when there's client facing priorities. The challenge was to create a design that simply, isn’t ignored.

Solution

My solution was to go dynamic with use of diagonal lines, and red type contrasted with bold black and white imagery. The image and dot elements reflect human interaction in today's digital era, promoting the message of employee connection.

Created in collaboration with Lundberg Creative.