ExperianBig DatA Campaign

Challenge

Communicating technical information in a concise manner within brand guidelines was challenging. This brochure went through extensive copy editing and research to convey messaging consistently. The graphics needed to balance the copy without overpowering the message. 

 

Solution

From a design perspective, a human face is always a powerful method of capturing audience attention. By using image of a professional in combination with technical image composition, the cover of the booklet clearly indicated data with a relatable human element, creating an interesting approach to what could otherwise appear as a dry topic that would get lost in the batch of marketing material at financial industry events.