ExperianBig DatA Campaign
in-house/design/layout/corporate branding/project management
Experian is a global information services organization, headquartered in Dublin, Ireland. Communicating technical information in a concise manner within brand guidelines was challenging. This brochure went through extensive copy editing and research before finalizing messaging. The graphics needed to balance the copy without overpowering the message.
Analytics and data lend themselves to text or number heavy layouts. By using a large image of a business woman in combination with data imagery, the cover of the booklet communicated the message is about data with a relatable human element.