Craftsman Benefits Brochure

Challenge

Time for annual Open Enrollment and a plethora of brochures to be made for various Human Resources departments. With lots of information to communicate, this brochure was the ultimate platform for a clear and easy to navigate information design 

Solution

Although the content is very functional, the design can still be a breath of fresh air to invite the reader in. With ample use of negative space, colorful and tasteful use of photos, and readable typesetting organized with clear hierarchy, this brochure is both functional and aesthetically inviting vehicle of information.

(Designed in collaboration with Creative Vortex, Inc.)