Craftsman Benefits Brochure



Time for annual open enrollment and a plethora of brochures to be made for various human resources departments. Given lots of information to communicate, this brochure was the ultimate platform for a clear information navigation. The design challenge served itself in a heavy content load to be combed through and divided into an organized system, then amplified with a new graphic look.


Although the content is informational, the design can still be a breath of fresh air and invite the reader in. With ample use of negative space, colorful use of photos to drive the layout, and readable type organized with clear hierarchy, this brochure intends to be both functional and an aesthetically inviting vehicle for information.

(Designed in collaboration with Creative Vortex, Inc.)