Experian AUTO NADA Conference

Challenge

The National Automobile Dealers Association has a yearly conference for dealers and their vendors to showcase products and services. It was important for booth and marketing material to reflect a strong established brand and have an impactful presence in a crowded convention center.

Solution

Many competitors and auto industry in general use a predominantly blue and white palette (based on research from previous years). In order to create a highly sophisticated look to reflect an established brand and stand out amongst the sea of blue and white, I created a dominantly dark design which would easily  be spotted at the Las Vegas convention center. Premium printing techniques were used  in the marketing brochure to showcase the strength of brand and promote an easy to carry keepsake to take away from the show.

The show generated over 243 qualified leads and hit the revenue sales goal of $300,000.