Koko Beach products Packaging
The target audience for Koko Products is a narrow market of small boutique shoppers. Since it’s a very niche market segment, the products have to have a unique look and appeal to shoppers who visit beach town boutiques and are attracted to custom packaging that cannot be found in other stores. Making potential customers feel like they own a rare product was the target goal.
The design solution was focused on creating an experience of relaxing at an exclusive beach while having a coconut drink. Warm colors and rustic textures are reminiscent of Pacific islands. While maintaining an aura of warmth and energy the design is also elegant with ample negative space and light toned packaging.
Koko brand name custom type and Pacific Island photography by Sara Natelli.