Profit recovery partners Advertising
Profit Recovery Partners focuses on helping their clients recover costs. The design challenge here was to create an ad and landing page that appealed to a mature audience of lawyers and captivate the viewer amongst other ads at the Law Forum event. It also needed to be versatile enough to use again as a template.
My solution was to use angled edges and overlapping patterns to give a sense of movement. The intent was to create energy of an action-driven company. The use of conservative colors and type size was targeted toward the mature, conservative audience.