Aikido kimori dojo Brand identity


Aikido Kimori Dojo has important, well respected traditions that were pillars for starting the Orange County Study Group by 3rd Dan Instructor, Alex Natelli. The goal was to represent the dojo with high standards and symbolize Aikido as a martial art that is more about the intricacies of balance and focus. It’s a unique form of martial art practice to represent visually because it's considered a peaceful art form where strategy and quiet strength are the most important aspects.



The solution combined Japanese calligraphy with textures and colors that are peaceful, and harmonious. The logo represents structure and foundation of balance and focus with all cap type to represent strength without being too bold about it.

Website design and development by Sara Natelli: